Virginia Woolf’s To the Lighthouse famously opens with six-year old James Ramsay, “sitting on the floor cutting out pictures from the illustrated catalogue of the Army & Navy Stores.” [1] With the awkward dexterity of a young child, James carefully guides his scissors around “a picture of a refrigerator,” endowing the image “with heavenly bliss” under the loving but watchful gaze of his mother. The scene has long captured critical attention, but less so the consumerist allusion to a popular shop...